For Redken, L'Oréal's haircare division, I led a complete overhaul of key visuals for print, digital, and video campaigns. In collaboration with the agency Phénomène, whose direction of art called for an urban and minimalist aesthetic typical of New York, I designed a new generation of 3D packshots to showcase the latest product ranges.
I specifically developed custom shaders to reproduce highly specific chromatic effects on the bottles. The result is a series of still images and animated renders, providing a flexible and impactful visual foundation for all communication channels.
